396 AVC I Course – Editorial Design
396 Applied Visual Communications I Course – Class Assignment: Editorial Design
Students were asked to work in pairs to develop a renaming and rebranding for the Medicine Hat College Student Association Newspaper.
The deliverables included an overall big idea for the publication: a new name, a masthead, front cover variations and a style template for a variety of spreads and single pages. Naming concepts focussed on the connection between local cultural associations
The following images show the design thinking process and final solutions to the problem: