396 AVC I Course – Editorial Design

396 Applied Visual Communications I Course – Class Assignment: Editorial Design

Students were asked to work in pairs to develop a renaming and rebranding for the Medicine Hat College Student Association Newspaper.

The deliverables included an overall big idea for the publication: a new name, a masthead, front cover variations and a style template for a variety of spreads and single pages. Naming concepts focussed on the connection between local cultural associations
and providing a voice for the student community.

The following images show the design thinking process and final solutions to the problem:
Pages: 1 – 2  Naming
Pages: 3 – 8  Ideation
Pages: 9 – 14  ‘Beef
Pages: 15 – 20  ‘SPUR
Pages: 21 – 26  ‘B.Frank