Esplanade Art Gallery – Identity System

Esplanade Art Gallery in Medicine Hat, AB required the development of a visual identity system. The gallery was suffering from a lack of cohesion and consistency across the multiple publications it produced. The Arts Centre also lacked any in-house design expertise. Although it did have access to page layout software. The resulting system had to be easily translated across a number of communication vehicles such as: Billboards, Large Format Banners, Posters, Invitations and Press Adverts.

The deliverable took the form of a series of digital design templates that could be easily adapted in-house. A number of training sessions were also provided, showing staff the ease of altering the templates. A simple visual system was implemented based upon a series of changing coloured typographic content bars along with an image. Each content bar represented a different piece of information. The bar colours were taken directly from the chosen imagery.